Date And Time: Tue, July 23, 2019 6:30 PM – 8:30 PM PDT
Location: ITRI International 2870 Zanker Road, Suite 140 San Jose, CA 95134
Leverage data resources to drive business decisions and AI-powered platform to enhance media outreach and influencer engagement.
About this Event
(1) AI-Powered Global Media Outreach
Utilize data-driven global media outreach, unleash your press coverage potential! Introducing marketing materials preparation guidelines and further strengthen your brand by storytelling. Through the AI-powered platforms such as SparkAmplify, one could easily enhance media outreach and influencer engagement.
Speaker: Chien Lee, Founder & Chief Scientist, SparkAmplify (www.sparkamplify.com/about-sparkamplify). Chien is a marketer driven by data analytics. A Cal Berkeley grad with extensive analysis consulting experience, founded "SparkAmplify" in 2016, the team consists of a group of passionate data scientists, engineers, designers and marketers looking to reshape digital marketing via machine learning and influencer social network analysis.
(2) Data-Driven Business Impacts
Thanks to the rapid growth in data resources, business leaders now appreciate the importance (and the challenge) of mining information from data, which leads to making effective recommendations. You’ll gain an overview of the challenges in leveraging data resources to drive business decisions, explore the lifecycle and closed-loop solutions to data-driven decisions, and discover cutting-edge techniques and solutions for the most critical business decisions.
Speaker: Chi-Yi Kuan, Director of business analytics, LinkedIn. CHi-Yi has over 15 years of extensive experience in applying big data analytics, business intelligence, risk and fraud management, data science, and marketing mix modeling across various business domains (social network, e-commerce, SaaS, and consulting) at both Fortune 500 firms and startups. Chi-Yi is dedicated to helping organizations become more data-driven and profitable.
(light dinner provided at 6:30 pm)