Soft Skill Seminar: Neuroscience Based Communication


Venue: ITRI North America Office  2870 Zanker Rd, San Jose, CA 95134

Time:  Thursday July 25th, 2019, 6:30pm – 9pm

Topic: Neuroscience Based Communication

Registration Link


Neuroscience is a multidisciplinary branch of biology that focuses on the mechanics of cognitive functions.  It has gained popularity due to its many applications such as business communication,  neuro marketing, spiking neural (SN) P systems in chip design, etc.  Neuroscience based communication is a topic that spans multiple disciplines: neuroscience, linguistics, speech-language pathology, psychology, cognitive science, audiology, computer science, engineering, education, and others.

In this seminar, we will  

  • examine cutting edge research in neuroscience and its fascinating applications
  • focus on learning principles relevant to our daily communication success
  • discuss how we may leverage neuroscience based communication to significantly enhance our capabilities in career success and improve business results

With renewed understanding of effective communication,  we may find that we can draw on the diverse strengths and expertise of our community to build a much bright future!

As a translator of “Making a Good Brain Great” (from English to Chinese, published in 2007, by PHEI) and a graduate student in AI research right after college to China’s first Head of National AI Research Group, the speaker studied cognitive science, AI and applications for years – before AI became hot in recent years.  Let’s enjoy learning together on how neuroscience based communication can help us excel.



Yulin Xu is Founder and CEO of Olixus Inc – a category leader in enterprise strategy SaaS; Past President of SYSU-AANC & UCAA VP of Entrepreneurship and Innovation; also Adjunct Faculty of MGEM ( Master of Global Entrepreneurship and Management) & Member of Advisory Board of CBSI: China Business Studies Initiative, School of Management, University of San Francisco; Member of FUSD (Fremont Unified School District) TAC (Technology Advisory Committee), Chairman of the Board of Chung Foundation – a charity foundation dedicated to eliminate poverty through education in talent development, agriculture and health care services to create opportunities, optimism and optimal growth for young minds!

Yulin is CASPA member, Certified Scrum Master, Professional Plus member of ATD – Association of Talent Development! Also, marathon athlete, professional Zumba fitness instructor and STRONG by Zumba fitness instructor.